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January 5, 2017，Selected by the Brand Culture Management Committee of the China Cultural Management Association、The "Top Ten Events of Chinese Brand Culture in 2016" released，"bet365 online sports betting liveThe Theory of Brand Information" written by our school teacher Zhou Yun、"Brand Diagnostics" was selected as the only brand academic event。

"Theory of Brand Information——The determination of the essence of brand information and the measurement theory of its quantity》、"Brand Diagnostics - Research on Index Results of Brand Management Data and Brand Quantitative Analysis Theory" is written by teacher Zhou Yun of our school、Brand research monograph published by Machinery Industry Press。Making breakthroughs in the basic research field of brand ontology，Created the theoretical system of quantitative brand analysis，Mature brand diagnostic technology has been formed in practice，Until December 17, 2016，The "Brand Diagnostic Technology and Quantitative Analysis Methods Training Course" and the "Brand Quantitative Analysis Theory and Brand Diagnostic Technology Seminar" successfully hosted by our school，marks bet365 online sports bettingthat "Brand Information Theory" officially enters the brand academic community，Causing widespread attention in the academic community。Verified by "Brand Culture Management Committee of China Cultural Management Association"、Selection，Listed as one of the top ten events of Chinese brand culture in 2016，“Brand Academic: bet365 online sports betting liveThe Theory of Brand Information Subverts the Theory” event，In China Economic Network、Publicly released by Xinhuanet and other media。

The original link is as follows:

Xinhuanet    ：http://news.xinhuanet.com/itown/2017-01/06/c_135961034.htm

China Economic Net:http://www.ce.cn/xwzx/gnsz/gdxw/201701/05/t20170105_19413194.shtml

Top Ten Events of Chinese Brand Culture in 2016

1、G20 Summit: Interpreting the image of a major country and demonstrating China’s wisdom

2. China’s Sky Eye: Exploring the Mysteries of the Universe and Building a Tourism Landmark

3. Chinese brands: embodying the will of the country and entering the brand era

4. Quantum information: Open up the communication industry and be at the forefront of the world

5. Made in China: Fighting strong earthquakes abroad has won praise from the world

6. Chinese Women’s Volleyball Team: Winning the Rio Olympics to Show the Chinese Spirit

7, 24 solar terms: selected into the intangible cultural heritage list to win cultural recognition

8. Huawei mobile phones: Brand integration to take root in the international market

9. Wanda Group: Large-scale theater mergers and acquisitions to complete global layout

10、Brand Academic: bet365 online sports betting liveThe Theory of Brand Information Subverting Brand Theory

　　10、Brand Academic: bet365 online sports betting liveThe Theory of Brand Information Subverting Brand Theory

Nature of event: brand theory  Academic achievements

　　The seminar on brand diagnostic technology and brand quantitative analysis theory was held in Beijing on December 17th，marks that bet365 online sports betting liveThe Theory of Brand Information has officially entered the brand academia。Brand information theory is a major breakthrough in the basic research field of brand ontology，Completed by the brand research team led by Professor Zhou Yun of Beijing Agricultural University after more than ten years of research。The treatise solves the problem of determining the essence of brand information、Derivation of arguments and algorithms。2014、2016，Machinery Industry Press has published Professor Zhou Yun's two monographs "Brand Information" and "Brand Diagnostics"，A breakthrough in ontology that solves world-class problems that are difficult to quantitatively analyze for brands，And gradually formed a mature brand diagnostic technology in its application，Causing widespread attention in academic circles。The emergence of brand information theory，Completely subverting the theoretical framework of foreign brands，Created a new field of quantitative brand analysis，This opens the era of scientific brand management。This theory of brand information has great academic value、Theoretical and practical significance has far-reaching influence。