The wind of midsummer，Blowed into the flat valley，Da Tao’s face turned red。It’s the time of year when Pinggu peaches are on the market again。As the largest “local specialty” in Pinggu，Big peach has become the "golden sign" of modern agriculture in Pinggu。Pinggu focuses on this big article of “local specialties”，Continue to make efforts to promote the quality and upgrading of the peach industry，Create "technological peach" with heart、Cultural Peach、Integrity Peach、Get rich peach”，Continuously polish Pinggu Datao’s “golden business card”，Promote the integrated development of agriculture, culture, tourism, sports and business，Activate new consumption scenarios，Release new consumption momentum。Sweet peach scent，On the road to rural revitalization。
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As the rising "agricultural Zhongguancun"，Pinggu’s peach industry shines with a sense of technology。Promoting modern agricultural high-tech production in Datao、Integrated application of sorting and sales，Pinggu becomes a stronger “tech peach”，Realized the optimization and upgrading of the entire Tao peach industry chain。
Pinggu starts deep cultivation from big peach germplasm，Adopting the "Golden Triangle" model of government, industry and research，In-depth cooperation with Beijing Academy of Agriculture and Forestry，Co-established Industrial Technology Research Institute，With germplasm research as the core，Building equipment for seedling breeding、Mechanical equipment、Datao full industry chain system with technology integration and other functions，Create a technological output highland，Further enhanced the independent innovation capabilities of Pinggu Datao Industry，Provide development support for the peach industry。150 acres of high-standard core demonstration area for new variety demonstration、New technology promotion、New model application、Digital intelligent display and other multiple functions。100 acres of excellent resources and breeding nursery, planting more than 7,000 excellent varieties and hybrid seedlings，Sowing and raising more than 20,000 seedlings。Datao Nursery Center develops and applies tissue culture、Cutting integrated technology system，Carry out virus-free germplasm breeding of peach，Relying on the integrated advantages of “breeding and promotion” of the institute，Truly unleash the industrial “spillover effect” of germplasm resources。
In order to continuously optimize the variety structure of large peach，Pinggu came from Beijing Forestry and Fruit Research Institute、Zhengzhou Fruit Tree Institute and other well-known breeding units，Introduction and breeding of 94 excellent new varieties。Increase the screening of excellent new varieties，Selected and bred a group of people who embody the local characteristics of Pinggu、A major breakthrough variety with excellent bet365 online sports bettingtraits，Improving the recognition of "Pinggu Big Peach" variety。Currently，Pinggu Datao owns White Peach、Peach、Nectarine (Nectarine)、Nearly 300 varieties of yellow peach in four series，Already formed、中、Large-scale production of late-ripening and reasonably matched open-field large peaches，At the same time combined with facility cultivation，Has the ability to supply large peaches for sale from March to October。
To help improve the management level of Pinggu Datao，around prenatal、中文、Three key links after childbirth，Learn from advanced peach tree management experience at home and abroad，Combined with the actual cultivation of large peach in the area，Pinggu builds a standard system for the entire DaTao industry chain，Clear 69 technical standards，Summary and promotion of 74 peach management technologies in six categories。simultaneously，In Yukou Town、Liujiadian Town and Dahuashan Town are exploring modern smart orchard comprehensive management solutions，Gathering Internet of Things、Big data、Intelligent machinery and other technological elements，Building digital intelligence in agricultural operation decision-making、Fully mechanized、Green and ecological comprehensive demonstration smart Taoyuan，Leading the transformation and upgrading direction of the peach industry。
“Cultural Peach” empowers industrial integration
When freshmen from the School of Grammar and Urban-Rural Development of Beijing Agricultural University are admitted，You will receive a special entrance gift - a large Pinggu peach engraved with blessing patterns or words。This gift is a beautiful blessing for the youth who are determined to devote themselves to urban and rural development，An even bigger expectation。The admission gift they received was the cultural and creative peach that Pinggu District has worked hard to build in recent years。Wen Chuang Peach is Pinggu’s deep exploration of the cultural connotation of Da Peach，Spread the peach culture，Become a "cultural peach"，One of the firm steps taken to accelerate the integration of primary, secondary and tertiary industries。
Some ancient legends and stories related to peach subtly integrate peach culture into life，Become an important part of Chinese traditional culture。As "China's Peach Township"，Pinggu is constantly improving the quality of big peaches，Satisfy your taste buds at the same time，Also thinking about “peach culture”，Promote the integration of "culture and agriculture"。
2019，On the basis of "National Peach"，Liujiadian Town, Pinggu District cooperates with Beijing Agricultural College，Let the large peaches grown in the "Blessed Land of Kinki" Mount Yaji appear on the surface with "long characters" and "long paintings"，Develop and produce cultural and creative peach products。2020，Wenchuang Tao was successfully produced。The first to be applied in Yindong Village, Liujiadian Town in 2021，To Dongshanxia Village within Liujiadian Town in 2022、Wanzhuangzi Village、Hujiadian Village、Songpeng Village、Promotion and implementation in Xinzhuangzi Village and other places。After more than 4 years of repeated testing and research，Overcome the misalignment that easily occurs in traditional bagging and printing、tilt、A series of technical problems such as the inability to refine imaging，Successfully applied for patent，And bet365 games best slotsformed the "Tiangong Yaji" cultural and creative peach brand。
Today，According to personalized needs，The peach sticker patterns displayed on the big peach have increased from the original 6 to more than 200，Divided into Beijing culture、Longevity and longevity、Interesting Zodiac Signs、First name, last name、Gold List Title、More than 10 series including celebrating the festival。The success rate of Wenchuang peach production has also increased from 30% to more than 90%。According to introduction，Pinggu Datao empowered by culture，The value of large peaches can be increased by 3-5 times。
Start from a cultural and creative peach，Pinggu’s “peach culture” is still spreading farther away。Relying on Zhongguancun Modern Food Nutrition Valley，Pinggu conducts in-depth development of peach gum、peach leaves、R&D and application of peach blossom wine and other products，Further enhance the added value of DaTao、Extended industrial chain；Developed Peach Blossom Fan Ice Cream、Peach Blossom Pu'er Tea、Peach wood crafts and other colorful peach cultural and creative products。These "peach culture" you can take away，Become Pinggu Dadao’s “mobile signature”，Going to all corners of the world。
“Integrity Peach” polishes the industrial brand
Currently，Pinggu has built a three-level DaTao brand system。The first-class “Pinggu National Peach” brand has been the peach used in state banquets for four consecutive years；The second-level Pinggu fresh peach brand was selected as a national geographical indication protected product；The third-level Pinggu Dadao is one of the top 100 regional public brands，The effect of enriching people and increasing income is extremely wide，Brand value reaches 101.8.4 billion yuan。
A good brand should “go the long way”，Inseparable from long-term good reputation。In order to retain "good reputation"，Polish industrial brand，Pinggu advocates honest management and optimizes the business environment、Create a civilized urban area in combination，Further improve the quality and safety traceability system of Landmark Peach、Improving the integrity system of peach production and trading，Quality guaranteed、Value credit、Abide by the contract，Build the “Trustworthy Peach”，Promote the long-term development of Pinggu Dadao。
Liujiadian Town, Pinggu District is one of the main peach producing areas，Annual output is about 35 million kilograms。Since 2012，Continue to develop “Integrity Villages” throughout the town、Houdeguo、Happy People” Integrity Creation Activity，Guide peach farmers to consciously join the integrity team，Planting with integrity、The foundation of business，Already persisted for 11 years。
"Pinggu Big Peach is famous，Many tourists come here every year，Nowadays, people have higher and higher requirements for the quality of peaches，My peach，Basically all old customers place orders directly through WeChat，They can’t see the real thing，I have to take care of my customers。"Li Xianglin, a peach farmer in Xinggong Village, has been elected as the "Star of Integrity" for the eighth time，He hopes to be named "Integrity Star" again this year，Let more people eat the "honest peach" from Liujiadian。As understood，By establishing the "one rule, four lines and five golden keys" integrity system，Liujiadian Town has explored an effective path to build integrity，Received 159 "Integrity bet365 online sports bettingStars"、2 "Integrity Villages" and the "Integrity Peach" they watered with integrity。More and more peach farmers actively join the integrity team，“Integrity Peach” has also become a beautiful business card of Pinggu District’s peach industry。
Integrity Peach not only has "peach farmer consciousness"，More technical support。Pinggu passed the improvement of the landmark peach quality and safety traceability system，Construction QR code、Anti-counterfeiting label detection system，5 production entities are included in the “one peach, one code” traceability monitoring system，Convenient for consumers to trace their sources and protect their rights。
“Get Rich Peach” helps rural revitalization
Technology ensures quality，Culture adds value，Honesty leaves a reputation，Working together to grow Pinggu’s “Getting Rich Peach”。Every peach season is the season to benefit the people and get rich，Data display，2022 fresh peach season，The total sales volume of Pinggu Big Peach is about 2.400 million catties，Total sales exceed 1 billion yuan，The average price per catty increased by more than 1 yuan year-on-year。
Changes in the value of Pinggu Datao，Secretary of the Party Branch of Songpeng Village, Liujiadian Town、Director Zhang Yongsheng sees it，Sweet in the heart。Since the 1990s，The main industry of Songpeng Village is peach farming。"Earliest，The planting methods here are relatively rough，Peaches only cost a few cents per pound，Later I learned the bagging technique，Quality improved，Sold for three or four yuan per pound。"Zhang Yongsheng said。Today，With the improvement of the quality and brand value of Pinggu Datao，Songpeng Village selected the best to create the "Big Peach Gift Box"。“Gift boxes can be sold for 60 yuan to 100 yuan。"Zhang Yongsheng said，Songpeng Village also relies on the peach industry，Getting rich little by little。
Good peaches sold at good prices，Strengthening the village also enriches the people。This beautiful vision becomes a reality，Inseparable from the hierarchical and classified sales system created by Pinggu District that integrates online and offline services，Segmented consumer market，Greatly increased the sales revenue of big peaches。
In order to expand offline market traffic，Pinggu District focuses on 11 main production towns、111 main producing villages，“1+15+X” large peach market supply and sales channels in the stable area，Optimize market information and trading environment，Attract foreign merchants to acquire；Connecting with key wholesale markets in this city and other places，Establish a special peach sales area，Increase market share；Organize farmer cooperatives to enter large supermarkets and communities，Direct procurement from the origin、Origin Live Broadcast、New forms such as straight hair from origin，Let the state banquet gift peach enter the homes of citizens、Integrate into the "life circle"。2022，Wholesale markets inside and outside the district、Shangchao、The total offline sales volume including the community is about 1.400 million catties，Accounting for about 58 of the total sales.8%。
Pinggu District also adopts the method of "selling big peaches" and "selling scenery"，Building a rural leisure database，Release the picking times of various large peaches、Price and other information，Synchronized and accurate push of country coffee Bet365 gamesmap、Healthy cycling routes and other cultural tourism products，Attract citizens to come and pick for leisure，brings sales of more than 26 million jins。
Since the implementation of the “Internet + DaTao” project，Pinggu Dadao’s online sales network is also constantly expanding。Pinggu has established supply relationships with vertical fresh food e-commerce companies such as Hema Fresh，Settled in JD.com、E-commerce platforms such as Taobao，Open "Pinggu Pavilion" sales area，“Pinggu Big Peach” e-commerce network covers many provinces, autonomous regions and municipalities across the country，More than 300 cities arrive the next day，Radiation force、The driving force continues to increase。2022，Pinggu achieves cumulative online sales of peaches reaching 50 million jins，Income per catty increased by more than 3 yuan year-on-year。
Pinggu Datao is rooted in "soil"，Strong because of "special"，Take off by "Prosperity"，A road to high-quality development of modern agriculture。Every peach embodies the achievements of modern agricultural science and technology，Carrying the dream of a well-off society for tens of thousands of peach farmers，Also linked to the development of modern high-tech agriculture in Pinggu District、A grand blueprint for rural revitalization。
With the early launch of Zaotao，Peach drunk in Pinggu·The fresh peach season in Pinggu District in 2023 has also officially opened，Pinggu District once again shares the "sweetness" of the new year with the world，Also write a new article for the "local specialties" article on rural revitalization。
http://www.moa.gov.cn/xw/qg/202307/t20230727_6433013.htm
