Midsummer July，Pinggu District, Beijing, the nationally famous "Hometown of Big Peach", ushered in the annual "Fresh Peach Season"，This means that Pinggu Datao has a full harvest and is on the market，Supply to the national market，Continues until the end of October。
"Hold the "Fresh Peach Season" event，It is our district that has prepared a good article on ‘local specialties’、Important measures to promote the sales of large peaches，is an aggregate resource、Show image、An important platform leading the trend。”Deputy Secretary of Pinggu District Committee、Introduction by District Chief Di Tao。
Big peaches are the largest “local specialty” in Pinggu District，Annual output of more than 100,000 tons，Is the main source of income for more than 100,000 local farmers。Over the past two years，Pinggu District insists on “promoting consumption、Gathering popularity、Tell the story of Pinggu well、The overall idea of promoting the integrated development of agriculture, culture, tourism, sports and business"，Comprehensive focus on improving the quality of the peach industry，Accelerate the creation of "technical peach、cultural peach、Integrity Peach、Get rich peach”，Promote the revitalization of rural industries in Pinggu。
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In the “Future Orchard” covering an area of 60 acres in Xiying Village, Yukou Town，The green peach trees are full of fruits。“The peaches we have here are extraordinary，Everyone is a ‘tech peach’。" said Zhou Chunying, head of Beijing Fenghuangshan Yinong Fruit and Vegetable Production and Marketing Cooperative。
In "Future Orchard"，Technological means are applied in the planting and management of peach。“For example, new technology makes orchards more ventilated and light-transparent，Mechanized management realizes fruit tree planting according to standardization、Refined management，Increased fruit safety，Effectively improve the quality and yield of big peaches。"Zhou Chunying said。
Meanwhile，Graduate students from China Agricultural University stationed in the town’s science and technology courtyard also use their professional strengths，Building orchards into smart agriculture application scenarios。Digital Weather Meter、Smart anti-hail and anti-bird net、High standard water and fertilizer integrated system...now，You can see bet365 best casino gamesall kinds of new equipment updated and installed everywhere。
The "Future Orchard" in Xiying Village is just a vivid footnote to Pinggu District's implementation of the strategy of "promoting fruit through science and technology" and "promoting fruit through talents"。In recent years，Pinggu District gives full play to the scientific research advantages of "Agricultural Zhongguancun"，Concentrate the power of agricultural science and technology innovation，Breed new varieties、Tackling the "stuck neck" problem、Improving the technical system，Give Pinggu peach industry “wings of technology”，Promote the prosperity of the peach industry。
In order to create high-quality fruit，Pinggu District implements “organic fruits as the forerunner”，Green fruits are the main component，High-quality fruit production strategy based on safe fruit，The rate of high-quality peach fruits in the region is over 75%。
In addition，Pinggu District launches modern orchard with high efficiency and high density planting、Smart Orchard、Future Taoyuan Construction，will detect intelligently、Unmanned System、Data Analysis、Flower and fruit management and other technologies are embedded in the whole cycle of peach production, supply and marketing、Full chain，Cracking the aging of the rural labor force、Low degree of mechanization、Problems such as high labor costs，Realize the new business format of peach industry、New span。
Today，Pinggu District has established a standard system for the entire DaTao industry chain，Summarized, promoted and applied 74 comprehensive supporting technologies，Covering high light efficiency tree management and control、Soil, fertilizer and water management、Sweetening and quality improvement、Every link including green prevention and control of pests and diseases，Guarantee the delicious taste of big peaches。
Amplify brand value with "cultural peach"
Pinggu Big Peach is called "National Day Gift Peach" and "National Peach" by netizens。Take this opportunity，Pinggu District digs deep into “Peach Culture”、Make the "peach article" bigger，Use Big Peach as matchmaker to tell the story of Pinggu，Blessing the brand value of "Pinggu Da Tao" with traditional culture。
2019，On the basis of "National Peach"，Liujiadian Town, Pinggu District cooperates with Beijing Agricultural College，Let the large peaches produced in the "Blessed Land of Kinki" Mount Yaji appear on the surface with "long characters" and "long paintings"，Develop and produce cultural and creative peach products。2020，Wenchuang Tao was successfully produced，The first to be applied in Yindong Village, Liujiadian Town in 2021，Dongshanxia Village in Liujiadian Town in 2022、Hujiadian Village、Songpeng Village、Promotion and implementation in Xinzhuangzi Village and other places。
After more than 4 years bet365 online sports bettingof repeated testing and research，Liujiadian Town overcomes the dislocation that easily occurs in traditional peach bagging and printing、tilt、A series of technical problems such as the inability to refine imaging，Successfully applied for patent，And formed the "Tiangong Yaji" cultural and creative peach brand。
In recent years，Pinggu District continues to enrich Dadao cultural IP、Cultivation of more consumption formats、Create more leisure products。Today，According to personalized needs，The peach sticker patterns displayed on the big peach have increased from the original 6 to more than 200，Divided into Beijing culture、Longevity and longevity、Interesting Zodiac Signs、First name, last name、Gold List Title、More than 10 series including celebrating the festival。The success rate of Wenchuang peach production has also increased from the original 30% to more than 90%。Pinggu Datao empowered by culture，The value can be increased by 3-5 times compared with ordinary large peaches。
Start from a cultural and creative peach，The “peach culture” in Pinggu District is still expanding towards excellence。Relying on Zhongguancun Modern Food Nutrition Valley，Pinggu District carries out in-depth development of peach gum、peach leaves、R&D and application of peach blossom wine and other products，Further enhance the added value of DaTao、Extended industrial chain；Developed Peach Blossom Fan Ice Cream、Peach Blossom Pu'er Tea、Peach wood crafts and other colorful peach cultural and creative products。These "peach culture" you can take away，Become Pinggu Dadao’s “mobile signature”，Going nationwide、Towards the world。
Use "Honesty Peach" to polish the golden signboard
Pinggu people have been deeply involved in the peach industry for more than 40 years，Cultivation of yellow peach、White Peach、Nectarine、Nearly 300 varieties of flat peaches in 4 categories。Currently，Datao has become an outstanding representative of Pinggu agriculture、Golden signboard，has obtained national geographical indication protected products、China and Europe mutually recognize geographical indication products、China’s top 100 regional public brands of agricultural products and many other honors，Brand value exceeds 10 billion yuan。
The famous "Pinggu Big Peach"，It cannot be separated from the honest cultivation of the majority of fruit farmers。In Liujiadian Town，"Fruit Farmers' Integrity Convention" and 31 "Integrity Star" Selection Criteria and Rules，Become a ruler to measure the integrity of peach farmers growing peaches。Currently，159 honest fruit farmers in this town have been awarded the title of "Integrity Star"，2 villages won the title of “Integrity Village”。
“The village used to select the ‘Peach Champion’，The comparison is peach bet365 online sports betting mobileplanting technology。Today，The requirements for becoming a ‘Peach Star’ are high，It’s not just about growing peaches well，The fruit farmer’s own character must be excellent，Be honest。" said Hu Dianwen, a fruit farmer in Yindong Village who has been awarded the "Integrity Star" of Liujiadian Town for many years in a row。
Mass participation，Government guidance。Pinggu District continues to improve the quality and safety traceability system of landmark peaches，Build QR code、Anti-counterfeiting label detection system，Innovative “One Peach, One Code” Traceability Monitoring System；Continuously build a DaTao sales integrity system，By publishing the proposal、Issuance of integrity cards and other measures，Guide peach farmers to “grow high-quality peaches、Selling Honest Peach”，Promote the high-quality development of the peach industry。
Use “Getting Rich Peach” to benefit people and increase their income
Can you make "delicious" visible、Good peaches sell at good prices”，Related to the harvest of peach farmers in a year。Therefore，Pinggu Dadao’s sales strategy is the highlight of the outside world’s attention every year。
The season of fresh peach is the season of benefiting the people - this is the concept that Pinggu District has always adhered to。This year，Pinggu District Commerce Bureau released the sales measures of “Top Ten Sales Channels + Six Service Guarantees”，Continuously expand e-commerce、Physical supermarket、Urban community、Wholesale Market、Sales channels along tourist routes，Continuous optimization of brand services、Business Services、Policy services and other service guarantees，Jointly build a "highway" for the integration of peach production, supply and marketing。
“Key initiatives include focusing on 11 main production towns、111 main producing villages，‘1+15+X’ peach market supply and sales channels in the stable area，Attract foreign merchants to acquire。Organize farmer cooperatives to enter large supermarkets and communities，Continue to set up a Da Tao sales area in Xinfadi, etc.。"The relevant person in charge of Pinggu District Commerce Bureau said，The sales measures of “ten sales channels + six service guarantees” will comprehensively enhance the brand influence and market reputation of “Pinggu Da Tao”，To "keep the bottom"、Good service、Leverage the good momentum、Good price”。
In recent years，Pinggu District is also actively exploring a new circulation model of “logistics + e-commerce”，Strive to smooth the logistics artery，Ensure supply is not lost。Since the launch of the “Internet + DaTao” project in 2017，Dahuashan Town is the first in the region to build the "Dahuashan Town Internet Celebrity Live Broadcast Hall" to carry out live broadcasts，Successfully held multiple online live streaming bet365 games best slotsevents，Establishing a "Internet celebrity" volunteer team and a sales e-commerce alliance，Give Da Tao “Wings of the Internet”。
This year，Pinggu District will continue to expand new live streaming e-commerce formats，Build a marketing and promotion mechanism of “e-commerce + new media + self-media”，Promote "one village, one broadcast" by cultivating village-level Internet celebrities，Connect with Douyin、JD.com、Alibaba and other platforms hold a series of live broadcast activities such as the live broadcast of Pinggu Xing by Internet celebrities，Enhance Pinggu Dadao e-commerce sales driving force。
https://szb.farmer.com.cn/2023/20230724/20230724_003/20230724_003_1.htm
