It’s midsummer，The peach orchard in Pinggu, Beijing is filled with sweet aroma。or deep red，Or pink peach，Bathe in the sunshine，The joy of harvest swaying on the branches，Becomes sweet life in the mouth。
With the arrival of fresh peach season in Pinggu，Pinggu Datao becomes the new favorite of citizens’ fruit baskets。Pinggu, known as the “Hometown of Big Peach”, has white peaches、Peach、Nectarine、Four yellow peach series、More than 200 varieties，formed early、中、Production pattern of late-ripening and reasonable combination，The supply period of fresh peaches can last until the end of October。over the years，Pinggu District strives to create "technological peaches", "cultural peaches", "integrity peaches" and "rich peaches"，Use "four peaches" to add a little "sweetness" to the happy life of the masses，Inject fresh energy into rural revitalization and high-quality development of Pinggu District。
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“Sweat Agriculture” Transformed into “Smart Industry”
If you plant well, you can sell well。current，Peach planting with technology has become the consensus of Pinggu peach farmers。Zhang Baozhi, a peach farmer in Xinglongzhuang Village, Yukou Town, Pinggu District, is one of the early people who realized this "password"。When I first started growing peaches，Zhang Baozhi knows almost nothing about planting technology，Relying on a tenacity to seek knowledge，Seize every opportunity for agricultural technology promotion in Pinggu District。
"At that time，I finished my work in the Taoyuan，Hurry up and listen to the lectures by experts from the District Fruit Office，If you encounter problems, you can immediately consult expert teachers。”Zhang Baozhi’s memories。It is precisely because of this motivation，Zhang Baozhi gradually mastered plant thinning、Gao Peilong、Apply organic fertilizer、Practical skills such as bagging for the whole park，Become an expert in scientific peach cultivation，The Taoyuan has also expanded from more than ten acres to more than fifty acres。Today，In Zhang Baozhi’s Taoyuan，Not a drop of herbicide，The fertilizer is fermented sheep dung、Fermented soybeans、Sesame oil residue and heavy metal-free Chinese herbal medicine；Every big peach has an "ID card"，Scan the QR code to view the entire process of peach production from cultivation to table；Advanced planting equipment such as smart cabins can control the soil content of peach planting、Soil moisture、Real-time monitoring of lighting conditions, etc.，Form fruit tree、The growth curve of big peach。“Whenever a certain indicator is unqualified，There will be an early warning prompt。"Zhang Baozhi said，"Our "National Day Gift Peach" planting in 2019 relies on such equipment，Refined management of the planting of ‘National Day Gift Peach’ has been achieved。”
Early 2019，Pinggu District undertakes the task of supporting the "National Day Gift Peach"，Selected 3 towns、13 acres of plantation serves as the supply base for Pinggu’s “National Day Gift Peach”，Zhang Baozhi and other 6 peach farmers with excellent planting technology and integrity have taken on the glorious task of producing "national peaches"。In bet365 online sports betting liveorder to ensure the quality of big peaches，Pinggu District Fruit Office passed all-factor control，Implement 74 peach tree quality and new comprehensive management technologies in 6 categories during the production process。Based on this "National Day Gift Peach" support mission，Liujiadian Town, Pinggu District, has built the first national peach base in the region，The "Pinggu National Peach Standards and Production Technical Regulations" were formed，Promote standardized planting of national peaches。
As the standardized production and operation of Pinggu Datao、Ecological recycling、A Demonstration Taoyuan for Technology Promotion，National Peach Base and China Agricultural University、Beijing Academy of Agriculture and Forestry、Long-term cooperation with Beijing Agricultural College，Carry out soil improvement、Resource utilization of agricultural organic waste、Low-carbon circular agriculture and other agricultural technology test demonstrations，Continuously apply scientific research results to Pinggu’s orchards，Apply the most cutting-edge technological achievements to peach tree management。Creation of Guotao Base，It also drives surrounding farmers to realize modern production of peach planting，Comprehensively improved the standardization level of peach production in Pinggu District。
Pinggu Dadao after more than 50 years of development，Achieved from scratch、The development process from beginning to take shape to contiguously covering more than 100,000 acres，Now it has grown into a “future-oriented” smart industry。A drone is flying in the sky over the future orchard on the west side of Xiying Village, Yukou Town, Pinggu District，Unmanned vehicle running on the ground，Ditching、Weeding、Spraying medicine、Fully mechanized harvesting，Describe the prototype of modern agriculture。This future orchard includes a peach orchard covering an area of 50 acres，High technology content。Under the management of "Mechanical Fruit Farmers"，Future orchards can save more than half of the labor compared to traditional orchards。As understood，Future orchards will use "aerial satellite remote sensing + sky drones + ground sensors"，Building an intelligent sensing system for orchards integrating sky and ground、Intelligent analysis platform based on crop growth model、Big Data Storage and Display Center，realize soil、Water and fertilizer、Weather、Pests、Real-time monitoring and management of fruit tree growth and full traceability management of fruits。
Precipitated "cultural peach"
“Culture+” activates Da Tao’s “Special Red”
On the basis of continuously improving the quality of big peaches，Pinggu District also pays attention to the cultural heritage of Datao，Empowering with culture，Increase the added value of "Pinggu Big Peach"。The "Tiangong Yaji" cultural and creative peach brand in Liujiadian Town is one of the "culture +" characteristic roads in Pinggu District。
Wen Chuang Tao，As the name suggests，It’s about “engaging in cultural and creative activities” on Da Tao。Peach originally symbolizes longevity and longevity，The big red peach is printed with the words "Fu" and "Longevity"，I feel even more happy and auspicious。Just always，The success rate of Wenchuang Tao is not high，And the text and pattern are single，Unable to meet diverse personalized needs。For this，Liujiadian Town, Pinggu District launched the "Cultural and Creative Peach" project，With Beijing Agricultural College、Beijing Guli Planting Cooperative and others reached government-enterprise-academic cooperation，Improve the production process of "Wenchuang Peach"。Through bet365 online sports betting5 years of improvement in peach sticker production technology，Making the success rate of peach stickers over 90%，Has declared and obtained three national patents。The application of these technologies makes the peach not only edible，And more artistic、Interesting and innovative。Pinggu District has also carried out many public welfare trainings，Helping fruit farmers reduce income losses caused by poor pattern imaging，Master “useful” scientific research results。
On the "Cultural and Creative Peach" peach sticker pattern，It has also changed from simple "Fu Shou" patterns or words，Developed to more than 10 series、More than 1000 graphics or patterns，You can also customize personalized patterns according to different needs，for holiday blessings、Different scenes such as birthdays and birthdays，Make Pinggu’s “peach” gift more exclusive and surprising。
Pinggu peach industry has injected momentum into the development of regional culture and tourism industry。Every April when the peach blossoms are in full bloom，Pinggu District will hold Peach Blossom Festival，Attract Beijing、Tourists from Tianjin and other parts of the country come to Pinggu to enjoy the flowers and have a spring outing，Drive traffic、Catering、The development of cultural and other industries。The peach ripening season is from the end of June to October every year，Pinggu District will hold Pinggu Big Peach "Fresh Peach Picking Season"，And various online celebrity live broadcast activities，Consumption in hot summer；The towns and villages in Pinggu District will also hold the "Sweet Peach King Challenge" one after another，Display and sell Pinggu peaches、Promote Pinggu Datao brand，And attract the attention of netizens from all over the country through network traffic，Increase Pinggu Datao brand awareness。A series of cultural tourism activities born around "Big Peach"，Promoted the integrated development of agriculture, culture and tourism in Pinggu District，Activate a virtuous cycle in the industry，Give Pinggu District’s high-quality economic development an extra pair of “flying wings”。
Pinggu District also continues to enhance the brand value of "Pinggu Big Peach" with traditional culture，Promote the connotation of local culture with "Pinggu Big Peach"，Creating Da Tao Cultural IP，Launch of Peach Blossom Fan Ice Cream、Peach Blossom Pu'er Tea、Innovative products such as peach wood crafts，Make full use of the physical space of the “Datao Museum” for upgrading and construction，Forming a window for Pinggu District’s peach culture to be displayed to the outside world，Build a peach culture exhibition center in the museum、Tourist distribution center and industry chain incubation center, etc.，Embed it as a landscape node in the peach cultural tourism route，Empowering the high-quality development of the peach industry。
Polishing “Integrity Peach”
“Credit line” connects the peach industry chain
Pinggu Big Peach has a long-standing reputation，has won nationally renowned trademarks、China and Europe mutually recognize geographical indication products、China’s famous trademark、Ecological origin product protection certificate, etc.，Selected as “Agricultural Product Advantage Area with Chinese Characteristics” and “Top Ten Typical Cases of Trademark Enrichment and Use of Geographical Indications for Targeted Poverty Alleviation”，Awarded "Top 100 Regional Public Brands of Agricultural Products"。Behind this “golden sign”，Inseparable from the word "integrity"。
Since 2012，Pinggu District takes the lead in launching “Integrity Village” in bet365 online casinoLiujiadian Town、Houdeguo、Happy People” Integrity Creation Activity，Guide peach farmers to consciously join the integrity team，Planting with integrity、The foundation of business。Through digging into integrity models、Tell good integrity stories、Promote the spirit of integrity、Integrate into rural culture、Building a culture of integrity，Integrating integrity into people’s production and life、Integrate into rural culture，Let the core values of socialism take root in Liujiadian Town、Bloom and bear fruit，Exploring a replicable development path of "Integrity Peach"。
This wind of integrity quickly spread throughout Pinggu。Peach of Integrity、Selling at honest price，These eight words are engraved in the hearts of every peach farmer in Pinggu District。Pinggu District’s “Trustworthy Peach” brand，Promote the sustainable development of the peach industry，Will advocate honest management and optimize the business environment、Create a combination of civilized cities，Continuously improve the quality and safety traceability system of Landmark Da Tao，Build QR code、Anti-counterfeiting label detection system，Innovative “One Peach, One Code” Traceability Monitoring System，Promote the long-term development of Pinggu peach sales；Continue to carry out selection activities such as "Integrity Fruit Farmers" and "Integrity Orchards"，Encourage farmers to improve peach quality and planting standards，Establish a DaTao integrity brand。Townships and towns、The village also guides the big peach market、Enterprise entity、Relevant systems for the implementation of business management regulations for street stalls, etc.，Promote "Integrity Management Service Card"，Passed the issuance of an initiative to sell peaches with integrity，Encourage fruit farmers to abide by integrity。
Today，“Integrity Peach” has become the beautiful business card of Pinggu Peach Industry。It represents more than just the “delicious, crunchy and sweetness” of a peach，It is also the "wind of civilization" of a city。
Diversified marketing helps peach farmers increase income
Pinggu Big Peach has always been the "wealth tree" for peach farmers。From hawking in the streets、Daji Retail、Market Wholesale，To large order service、Shopping mall ordering、Community sales and other sales channels，Pinggu Datao writes about enriching farmers with peaches、A beautiful poem about promoting agriculture with peaches。2024 fresh peach sales season，Pinggu District further expands diversified sales channels，Enhance market penetration，Focus on innovating live e-commerce channels、Optimize market channels、Upgrade three main channels including community group buying channels，Continue to expand the connection between merchants and supermarkets、Leisure picking、Travel along the route、Exquisite processing、Outside the area market、Social force、Linking farmers and supporting farmers、Lian Bao Bao Bao Bao Di and other N sales channels，Formation of “3+N” sales channel model。"Get Rich Peach" upgraded again，Helping peach farmers increase their income。
The "Internet + Big Peach" sales model has been launched since 2017，Pinggu Datao opens the road to e-commerce sales，Development to date，Gradually forming a new pattern of “one village, one broadcast”。This year，Pinggu District relies on the construction of Beijing (Pinggu) live broadcast e-commerce industrial functional zone，Deeply cultivate the "Internet + Big Peach" model，Innovative live broadcast e-commerce bet365 online sports betting mobilechannel。By inviting internet celebrities、Celebrity with goods、Drainage traffic from celebrities, etc.，Carry out live broadcast to bring goods；Relying on the headquarters base of Village Broadcasting College、Town branches and village-level live broadcast stations，According to the market-oriented live broadcast product selection model，Innovative anchor order-based live broadcast sales，Do a good job in peach quality control management and scientific pricing，Increase specialization、Socialization、Market level；Cultivation of "Peach" anchors，Build a marketing and promotion mechanism of “e-commerce + live broadcast + video account”，Through the rural e-commerce leader，Go deep into the fields to shoot and produce short videos，Carry out "live broadcast" of DaTao。
As a local specialty agricultural product，Pinggu Big Peach except fresh food，It is also gradually transforming into intensive processing。Peach gum research and development in Pinggu District、peach leaves、Peach Blossom Wine、Peach blossom soap and other products，Extend the industrial chain；Develop Peach Blossom Fan Ice Cream、Peach Blossom Pu'er Tea、Freeze-dried peach crisp、Dried yellow peach、Functional drinks "Tao Yan Juji" and other niche products，Expand the industrial chain，Further enhance the added value of DaTao。
http://www.moa.gov.cn/xw/qg/202408/t20240801_6460079.htm
