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Recently，Teacher Liu Yueping from the School of Biology and Resources and Environment of Beijing Agricultural University and Teacher Li Ping from the School of Economics and Management、Teacher Xu Shuang led the students to Songpeng Village, Liujiadian Town, Pinggu District to carry out summer social practice，Carry out live e-commerce training courses and Songpeng Wancui Datao brand marketing planning activities for villagers。Town Party Committee Secretary Lu Yanmin、Songpeng Village Party Branch Secretary Ren Zhang Yongsheng、Zhang Xu, the first secretary in the village and the cadres of the two village committees attended the event。

Songpeng Village cooperates with Beijing Agricultural College to create a new live broadcast internet celebrity village

In order to increase the popularity of the Songpeng Wancui Datao brand through e-commerce live streaming，Increase sales of big peaches，Teachers and students of Beijing Agricultural College established bet365 online sports betting appa live broadcast operation account for the villagers、Illustration explaining the specific process of live broadcast、Live impromptu live broadcast demonstration and other courses。In training activities，The students not only imparted professional knowledge and practical skills on e-commerce live streaming，Also combined with the specific conditions of Liujiadian Town and Songpeng Village，Developed a targeted assistance plan and set up an exclusive Q&A group chat，Through the innovative model of e-commerce live broadcast，Help Songpeng maintain green peach trees to improve efficiency，Promote the revitalization and continuous development of rural industries in Liujiadian Town。

Secretary of the Party Committee of Liujiadian Town had a cordial exchange with teachers from Beijing Agricultural College

The villagers of Songpeng Village study the live broadcast course seriously

Under the leadership of students from the College of Agriculture, the villagers of Songpeng Village interacted live

Since this year，The graduate student team conducted in-depth market research and empirical research on the brand marketing strategy of Songpeng Wancui Datao，Enhance the brand influence of Songpeng Wancui Datao、Carry out research on issues such as increasing farmers’ income，In-depth analysis of the influencing factors and willingness-to-pay bet365 online sports betting liveprice range of consumers’ purchase intention of Songpeng Bangcui Da Tao，Proposed to strengthen green organic advantages、Create a distinctive brand image，Precision advertising、Improve brand image，Innovative product varieties、Carry out differentiated competition，Use the integrated media platform，Expand online channels and other brand marketing strategies，The above suggestions are recognized by the village committee and the majority of villagers。

Lu Yanmin, Secretary of the Party Committee of Liujiadian Town, spoke highly of this practical activity，I would like to express my gratitude to the teachers and students of the Agricultural College for their continued support to Songpeng Village，At the same time, we also raised the needs and expectations for future assistance work to the teachers of Beijing Agricultural College。Followup，Teachers and students of the Agricultural College will be divided into different levels、Focus on the key points、The principle of strong advantage，Further promote assistance and suggestions for Songpeng Village。

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