From 2022，Beijing starts to implement the “Head Goose” project，By China Agricultural University、Beijing Agricultural College as a training institution，Plans to cultivate “head geese” suitable for the development of rural industries in this city for five consecutive years，Promote new agricultural business entities of different industrial types to form a “flying geese array”，Consolidate the talent base for rural revitalization。
The "Touyan" project has been implemented for two years，Cultivated more than 200 talents。What’s particularly gratifying is，A group of young rural entrepreneurial talents have emerged from the "Touyan" team，Become a new force in Beijing’s rural revitalization。
“Touyan” Cui Tianyun (middle) discusses strawberry planting with farmers. Photo by our reporter Wu Yibin
Xia Qiutong, the head of the agricultural cooperative, inspects the greenhouse. Photo by our reporter Wu Yibin
Wang Weiyi (right), the "Three Generations Bee", will be selected as the "Touyan" born in the 1990s in 2023. Photo by our reporter He Guanxin
Zhang Yali (second from left), the "Qiaosao" of Longwan, Shunyi District, and the staff take care of the nursery. Photo by Hou Xinze
bet365 online sports betting live
The wild goose flies thousands of miles and leans on its head。Touyan，It is necessary to grasp the direction，Also pay attention to leading the flock of geese forward in an orderly manner。Same，Agricultural “goose” not only needs to do well，Form a stable business model and a certain scale，We must also be willing to promote common development among farmers，Good at accepting new technologies、New mode、New business formats and new concepts，Proactively share experience with farmers、Provide guidance。
Beijing attaches great importance to the "Head Goose" project，Use it as a way to promote the development of rural industries and cultivate entrepreneurial talents、An important starting point to promote the revitalization of the capital’s countryside，In accordance with "Cultivation of New Subjects、Implement new project、The ideological requirements of "stimulating new kinetic energy"，Strengthen overall planning and coordination，Innovation promotion and implementation。2023，The "Touyan" project has been promoted as a key task in the municipal government's work report and a key task in the city's "agriculture, rural areas and farmers" work，Incorporated into the assessment items for leadership teams and leading cadres in agricultural-related areas。
“‘Touyan’ students are all selected through strict recommendation，The rural industry in the suburbs of Beijing is doing well、Potential、Typical representative who can drive。" said the relevant person in charge of the Beijing Municipal Bureau of Agriculture and Rural Affairs，Based on the selection and recommendation conditions for “head goose” stipulated by the Ministry of Agriculture and Rural Affairs，Based on Beijing’s reality，Incorporate “new farmers” into the scope of cultivation，Prioritize the selection and training of young leaders，Formation of "Beijing Standard" for Selection and Recommendation。
Among the more than 200 "Touyan" students who have completed training，The proportion of “head geese” under 45 years old accounts for 62%，The proportion of "head geese" under 35 years old accounts for 32%，There are 26 “head geese” born in the 1990s，There are 2 more post-00s，The age structure is relatively young；88% of “head geese” have a college degree or above，45% of “head geese” have a bachelor’s degree or above，The overall academic level is higher；About 70% are talents who have returned to their hometowns，Among the talents who have returned to their hometowns，About 70% are young entrepreneurial talents。
After being selected as the "Head Goose"，They will all enter China Agricultural University or Beijing Agricultural College for systematic training。"What is different from other students，‘Touyan’ students are already relatively mature practitioners in the agricultural field，Has rich practical experience，The fields they are engaged in are also very diverse，Demands are more personalized。”Dean of the School of Continuing Education of Beijing Agricultural University、bet365 online sports betting liveIntroduction by Tang Heng, Dean of Rural Revitalization College，In order to better train "Touyan" students，The school is exploring and trying a comprehensive training model for the first time，Through centralized offline teaching、Online learning、Outgoing inspections and mutual visits、The tutor group provides full guidance, etc.，1-year customization、Experiential、Incubation type cultivation。“The course instructors include well-known expert professors from the university，Also from the Ministry of Agriculture and Rural Affairs、Leading cadres of the agricultural and rural departments of the three provinces and cities of Beijing, Tianjin and Hebei，There are also big names in the industry、TV host、Entrepreneur experts, etc.。According to different fields and needs，Each student is assigned a main instructor and 2 to 3 tailor-made instructor team members，There are excellent teachers selected within the school，There are also senior experts recruited from outside the school。"Tang Heng said。
After walking out of campus，The "head geese" can receive a series of development support。According to introduction，Beijing Municipal Bureau of Agriculture and Rural Affairs actively coordinates finance、More than ten units including human resources and social security agencies and financial and insurance institutions，Study and introduce supportive policies and measures，From Funding Project、Recommendation、Talent identification、Technical information, etc.，Provide three-dimensional structure for the development of "Touyan"、Comprehensive support and guarantee。
2023，“Touyan” himself or his business entity won national honors、More than 100 municipal honors；64 "Touyan" planting area expanded，Total 100.90,000 acres，187 new greenhouses，Operating income will increase by 100 million yuan compared with 2022；76 "head geese" won the Beijing Leisure Agriculture "Ten Hundreds and Millions" Swimming Action、Total financial support for grassroots agricultural technology extension system science and technology demonstration base construction and other projects is 5492.890,000 yuan；20 "Touyan" received a total of 26.56 million yuan in bank credit through the "Credit Express" activity。
The return of the “second generation of farmers” brings a new atmosphere
Weekend，Follow the traffic heading north on Zilitang Road，Struck outside the sixth ring road，Entering the world of strawberries - there are many strawberry picking gardens with various signs，There are more stalls selling on the roadside。
Cuicun Town，Is one of the main strawberry producing areas in Changping。Tianrunyuan Strawberry Professional Cooperative adjacent to Changjin Road，It is the largest strawberry farm in Cuicun。"Currently there are 77 facility greenhouses among the partners，Among them, 21 greenhouses adopt three-dimensional elevated planting。In the past two years, many new varieties have been introduced from home and abroad for trial planting，On strawberry varieties，We have the most comprehensive ones here。" said Xia Qiutong, Chairman of Tianrunyuan Strawberry Professional Cooperative。
Xia Qiutong is the first batch of students in the “Head Goose” project in Beijing，Recommended by Changping District，She completed one year of further study at Beijing Agricultural College。First meeting with Xia Qiutong，It’s really surprising - as the head of an agricultural cooperative，She is too young。Mid-length brown hair styled into a ponytail，A sportswear looks more clean and neat，A baby face always smiling，It doesn’t look like it’s dealing with land。
“I was born in 1990，Already a mother of three children！" Xia Qiutong said with a smile，I am actually a “second generation farmer”，My parents have always been engaged in agriculture，I have been growing strawberries alone for 17 years。“When I was a child, I often worked with my parents，Planting seedlings、Fertilization、Water、Thinning flowers and fruits，Have done it all。”Initially，Xia Qiutong has no interest in inheriting her parents’ career，She chose international business major during the college entrance examination，After graduation, I entered a state-owned enterprise to work in human resources。
After getting married and having children，She is on maternity leave at home，While taking care of the baby, I help the family take care of the strawberry garden。It coincides with Beijing encouraging various districts to develop characteristic agriculture according to local conditions，Changping strawberry has become a “golden business card” for Beijing agriculture。“The market is more open，And the supporting policies in all aspects are more appropriate，Worth doing。”Xia Qiutong simply resigned，Return to the land，Serving strawberries full-time。
In agriculture，Xia Qiutong, who has just turned 34, bet365 online sports betting mobileis still quite young。But precisely because she is young，Has endless ideas and passion，The vision is also broader。“When I first came back, I was mainly responsible for sales，From market feedback，Grow your own characteristics，Only in order to get a good price。”She found new varieties from all over the country，Boldly start trial planting in the park。
In her greenhouse，A collection of more than 30 new strawberry varieties，Including Jingquanxiang cultivated by Beijing Academy of Agricultural and Forestry Sciences、Snow White、Xiangshan, etc.，Pink jade cultivated by Hangzhou Academy of Agricultural Sciences，Meng Zhiying from Ningbo Academy of Agricultural Sciences，Qianmei No. 1, etc., bred by Guizhou Horticultural Research Institute，There is also Christmas red from Korea、Black pearls from Japan... not only the varieties are constantly being updated，Xia Qiutong also tried three-dimensional elevated planting，Heights vary from one to four floors，Easy to pick and beautiful。Last year，A live broadcast base has been established in the studio，Strawberry sales through the Internet platform，Goods sold well，Retained more than 20,000 "iron fans"。Currently there are more than 60 members of the cooperative，All over Cuicun、Xingshou、Xiaotangshan、Four main strawberry producing towns in Baishan，There are also many young faces among the cooperative members。
Innovative new farmers like Xia Qiutong，He is the leader in rural revitalization，Brings a new atmosphere to the development of one party's industry。"Participate in the 'Head Goose' project，After the course，There are many leaders and experts who explain policies to us step by step、Teaching Technology，There are also opportunities to go out for study tours and broaden your horizons。After the course，The teachers are still continuing to provide us with guidance。”The peak sales season for strawberries usually ends in May，Xia Qiutong plans to go to Jilin and Dandong to learn Buddhist scriptures in the near future。“I want to make a new attempt in leisure travel this year，For example, combining culture and creativity、Research, etc.，Attract young people to come and play in the park。”Quickly feel the trend of integration of agriculture and tourism，Xia Qiutong is enthusiastic。
Field schools teach farmers to meet their needs
Cui Tianyun, who is also the first batch of "head geese"，is the person in charge of Beijing Xinchengyuan Fruit Professional Cooperative。Right now he is busy communicating about the new field school curriculum，Based on the needs previously collected from growers，He plans to open two classes in April，The topic is based on practical technologies for improving strawberry quality and efficiency, brand building of agricultural products and e-commerce applications，Invite experts from the city to give lectures in the village。
"In recent years，The upgrade of agricultural technology is very rapid，The implementation of a practical new technology，It often brings about big changes，Let farmers suffer less and gain more。" Cui Tianjun said。In front of all his greenhouses，There is a sign on both sides，It is marked with the excellent and new cultivation demonstration technology being used in the shed。Depending on different planting varieties，The technologies adopted are also different，Including strawberry water and fertilizer integration、Soil testing and formula fertilization、Biological Control、Elevated light cultivation, etc.。so far，More than 40 experimental demonstrations have been organized in the park，Innovate and promote 8 mature technologies，And listed as the Teaching Practice Base of China Agricultural University。
How to make advanced production technology benefit more people？Cui Tianjun’s answer is，Start a field school，Drive more villagers to increase their income。Cui Tianyun born in 1992，I am from Xixincheng Village, Xingshou Town, Changping District，Studying at Beijing Agricultural Vocational College，I am studying agricultural machinery and equipment。July 2014，After graduation, he returned to his hometown to start a business，Learning almost from scratch。"Although I was born in the countryside，Grown up in the countryside，But I have been going to school since I was a child，In fact, I don’t know much about agriculture。”Studying，He deeply felt the importance of advanced technology to agricultural production。
Collaboration through school community，Cui Tianjun took the lead in establishing the Beijing Xinchengyuan Fruit Professional Cooperative Field School，Provide professional technical training services directly to farmers。“Different from other training courses，Field schools provide bottom-up services to farmers，It is up to the farmers themselves to decide what to say，Problems encountered during production，bet365 online sports bettingYou can also invite professional technical personnel for guidance。"Introduced by Cui Tianjun，Field school training focuses on on-site observation，Join various departments to hire experts to provide technical guidance services at the production line，And set up expert consultation days，Provide free technical services to farmers。Zero distance、Zero threshold、Zero fee、Zero time difference，This is the “four-zero” standard set by Cui Tianjun for field schools。
Since the establishment of the field school，More than 20 training sessions are held every year，Training more than 2,000 high-quality farmers，Service area more than 1,000 acres。Already from Beijing，Farmers realize real-time learning，And achieved external communication through the platform of field school，Received more than 100 visits and technical exchanges at home and abroad，Already from Beijing、Tianjin、Hebei、Jilin、Liaoning、Visitors from Jiangsu and other provinces and cities and Taiwan，There is also the United States、Germany、Japan、Technical experts from South Korea and other countries。
"'Touyan' training，I study at China Agricultural University，The course setting is more practical and down-to-earth，I took this opportunity to get to know many agricultural seniors and new farmers。" Cui Tianjun said，Learning does not stop after the course is over，Teachers from the college came to the park for field research，Understand the development direction、Goals and planning，Reassign professional teachers to provide follow-up guidance。"Currently there are more than 240 members in the cooperative，Inspiring more than 500 surrounding farmers，Service area more than 1,000 acres，Annual output value is more than 15 million yuan。We will continue to explore ‘agriculture+’，Using ‘berry’ as a medium to expand the integration of agriculture, culture and tourism，Promote industrial development。" Cui Tianjun said。
Big data solves beekeeping problems
“Three Generations of Bees” Wang Weiyi，is the "head goose" born in the 1990s selected last year。Now he is the vice chairman of Beijing Jingchun Beekeeping Professional Cooperative，Currently the cooperative has 7 bees in stock.20,000 groups，More than 1,000 members，Members are located in 14 towns and 102 natural villages in Miyun District，And radiate and drive Hebei Chengde、Qinhuangdao、More than 350 farmers in Zhangjiakou, Tianjin and other places，The total operating income in the past three years reached 97.83 million yuan。
Wang Weiyi grew up in Longtangou Village, Taishitun Town, Miyun District。This ditch has dense vegetation，Especially the light purple wattle flowers all over the mountains and plains，It is an excellent natural bee farm。There are many beekeepers in the village，Wang Weiyi’s family was the earliest raised，When he was a child, he followed his grandfather and father to chase flowers and nectar in the mountains and forests，Raising bee colonies。
Graduated from university in 2014，Wang Weiyi returned to Longtangou Village and became a college student village official。This job is closest to the grassroots，It gave him a more personal understanding of the economic situation of the villagers - most of the villagers' income comes from planting fruit trees、Going out to do odd jobs，The money earned throughout the year is just enough to feed and clothe the family。The threshold for beekeeping is low，Although it’s hard work，But the income is considerable，Can earn at least 80,000 yuan to 100,000 yuan a year。“Miyun has a good ecological environment，There are many honey powder source plants，There are flowers in three seasons，More suitable for beekeeping。"Wang Weiyi said。2017，The three-year term of college student village official has expired，Wang Weiyi went to Jingchun Beekeeping Professional Cooperative founded by his father，Taking over from his father’s beekeeping business，Linking farmers with society，Inspire villagers to raise bees together to increase income。
“Beekeepers chase flowers for honey，We are still chasing wild flowers and trees，So it is greatly affected by the weather。" Wang Weiyi explained，In the past, beekeeping could only “depend on the weather”，Nowadays, with the continuous upgrading of various new technologies，Beekeeping can also be done “lightly”。The beekeeping big data platform he established in cooperation with the Institute of Information, Chinese Academy of Agricultural Sciences，Through digital means，Remote monitoring of bees is realized。"Through the monitoring screen，Or turn on your phone，You can watch the situation of the beehive in real time，Play the role of caregiver。”Wang Weiyi’s introduction，This platform is also equipped with meteorological index equipment，Can provide 3 to 5 days of warning for extreme weather，For example, there will be frost soon，The bet365 online casinotemperature is extremely low，It is necessary for beekeepers to prepare in advance。
Today，The Jingchun Beekeeping Professional Cooperative where Wang Weiyi works has formed an operating model of “cooperative + company + base + farmers”，The average annual agricultural income in the past three years is 32.61 million yuan，Evaluated as a national professional farmer cooperative。In addition，Wang Weiyi also built the Bee World Science Museum in Taishitun Town，Sightseeing tour、Beekeeping、Production in one，Citizens can visit、Study，You can also make some honey soap、Beeswax lipstick and other DIY products。"After the science popularization museum is completed，Cultural tourism income can basically account for 30% of the total income。"Wang Weiyi said。
Expert opinion
Young “head geese” are the backbone of rural revitalization
Tang Heng
In recent years，The question of who will farm the land continues to trigger heated discussions，The aging of agriculture is a shortcoming that cannot be ignored in the construction of an agricultural power。New farmers return to their hometowns to work in agriculture，Not only effectively supplements the disconnection among practitioners，Also brought new ideas、New technology、New resource，Better extend the agricultural chain to the secondary and tertiary industries。Farmers in the new era，Not only must be able to farm，You need to know more about management、Building a brand、Know marketing。The emergence of more and more young “head geese”，It is undoubtedly a gratifying phenomenon，They will become the backbone of rural revitalization。
As one of the cultivation institutions of Beijing’s “Head Goose” project，Beijing Agricultural College has explored a more comprehensive training model，Students no longer just sit in the classroom and listen to lectures，But through various online channels、Offline courses and outings for study and exchange，Enjoy customization、Experiential、Incubation-style comprehensive cultivation。Good interaction effect，Also pays more attention to practicality。After the course，Teachers and students still maintain close contact，Promote the implementation and transformation of new research results more easily。Next，We will also explore the extension of the "Touyan" project to academic education，Opening a special master's degree program in agriculture，Recruiting nationwide。
Beijing Municipal Bureau of Agriculture and Rural Affairs: Touyan Promotes Agriculture (moa.gov.cn)
